The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of online gambling, is growing exponentially in recent times. A significant driver with this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using the traffic
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides from the transa
In today’s digital age, businesses rely heavily on online marketing to reach and engage with their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing businesses with all t